Transcription: Welcome to Sportsware International's History of Denim CD-ROM brought to you by Sportsware International Magazine and Cone Denim. Who could have imagined that a 17th century cotton twill indigo fabric called Serge Deneimes would influence the apparel market to become a multi-billion dollar industry? Yet that's exactly what happened. Originating from the southern town of Nimes in France, today it is known as Denim, the backbone of what the world fondly refers to as genes. Why in the United States alone, JeansWear accounts for $15 billion in annual sales. Over 500 million units of genes are sold ...
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